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Advertising standards and ethics / edited by Justin Healey.

Advertising standards and ethics / edited by Justin Healey.
Item Information
Shelf Location Collection Volume Ref. Branch Status Due Date
ANF 659.1110994 ADV
Adult Non Fiction   Bankstown . . Available .  
R 659.1110994 ADV
Reference   Bankstown . . Not for Loan .  
659.111 ADVE
Adult Non Fiction   Campsie . . Available .  
ANF 659.1110994 ADV
Adult Non Fiction   Chester Hill . . Available .  
ANF 659.1110994 ADV
Adult Non Fiction   Greenacre . . Available .  
ANF 659.1110994 ADV
Adult Non Fiction   Padstow . . Available .  
ANF 659.1110994 ADV
Adult Non Fiction   Panania . . Available .  
. Catalogue Record 886275 ItemInfo . Catalogue Record 886275 ItemInfo Top of page .
Catalogue Information
Field name Details
ISBN 9781922084880 (pbk.)
1922084883 (pbk.)
Title Advertising standards and ethics / edited by Justin Healey.
Published Thirroul, N.S.W. The Spinney Press, 2015.
Description 60 pages : colour illustrations ; 30 cm.
Notes Includes bibliographical references and index.
Summary Advertising in its various forms has a powerful impact on Australian society. It not only influences the public's consumer preferences; it also helps shape society's values. Advertising is self-regulated in Australia, however the industry is subject to a range of media codes and standards. What are these standards, and who do consumers complain to if they encounter inappropriate or unethical marketing practices on television, radio or in the growing digital media space? This book explores a range of ethical issues in advertising, such as false and misleading claims. The book also focuses on children's exposure to sports sponsorship, sexualised images, and the marketing of junk food, alcohol and gambling. What happens when advertisers' claims and products don't always align with prevailing community values and attitudes?
Subjects Advertising -- Standards -- Australia
Advertising -- Moral and ethical aspects -- Australia
Other Names Healey, Justin editor.
Series Issues in society (Balmain, N.S.W.)    
See Also: Issues for the nineties (Balmain, N.S.W.) v. 394.
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Catalogue Information 886275 . Catalogue Information 886275 Top of page .
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